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Saturday, July 21, 2007

Save money even when you're shopping!

Saving money is something very difficult now especially when we are exposed to lots and lots of marketing tactics by marketers. Marketers are trying their best to convince us consumers to buy their product without thinking whether we really need them or we just want them.

Companies are getting famous artist to endorse their products, have killer marketing campaigns and special discounts to consumer. All this is get our attention, make us want to buy and spend our money.

However, we can take advantage of all these marketing campaigns and save lots of money. We must adapt this habit of being a smart spender. Why do I say this; it is because marketers also think of ways on how to keep you buying their products over and over again. They want to increase their market share and outwit their competitors. How do they this? Simple, they offer reward programs. Reward programs are designed to make their consumers keep buying their produts. Reward programs vary from free gifts, discount coupons and complimentary by-products.

Remember this simple principle, marketers know that consumers are exposed to a lot of products and one way to grab consumers’ attention is by giving rewards and discounts. Marketers are also aware that consumers are price sensitive and in order to make a consumer buy their product, they have to make their product as attractive as possible by offering consumers products with 'good' price .

If you do your maths right, you can save almost 20% of your expenditure from these promotional tools and reward programs that marketers adopt. A simple rule is to calculate and compare prices and check out discounts in your local newspaper, magazine and the internet! The next time you go shopping, be sure to save some money.

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